Specialized trade shows, based on the principal of only for professionals (В2В), is a fundamental new approach to carrying out exhibitions in Ukraine. The efficiency of specialized trade shows is explained by the fact that virtually every visitor is a prospective customer, meaning that a business atmosphere is created and the maximum commercial result is achieved.

The international specialized trade show, Logistics, will take place on March 2-6, 2010 at KyivExpoPlaza exhibition center simultaneously with the following trade shows: MaRHo (equipment for supermarkets and shops), Industrial Cold (technologies for industrial refrigeration, air-conditioning, and ventilation).

The aim of the trade show is to provide the most complete idea of the latest technologies, means of management and control in trade, accounting and control systems to specialists of distributor, trade, manufacturing enterprises, and warehouse and transport companies to allow them considerably reducing the company's expenses, optimize material, information, and financial flows.

Visitors

Owners and directors of companies, commercial and logistics directors, supervisors and specialists of distributor, trade, and industrial enterprises; supervisors and specialists of warehouse businesses; supervisors and specialists of transport services and enterprises; logistics operators; realtors and leaseholders are invited to the trade show.

In order to attract the target groups of visitors, a targeted advertising campaign will be carried out*: advertisements in specialized publications; direct mailing of invitations; an Internet advertising campaign on specialized portals; outdoor advertising; informative/advertising e-mail shots; provision of invitations to exhibitors of the trade show; provision of invitations to industry associations.
*Details of the trade show's advertising campaign are available to exhibitors on request.

Organizer of the trade show is Euroindex Ltd., one of the recognized leaders in the Ukrainian exhibition-organizing industry, and the largest organizer of hi-tech trade shows. Euroindex is a member of the Global Association of the Exhibition Industry (UFI), which testifies to the company's international recognition and its compliance with the high standards of the world exhibition industry.

The trade show will be held under the auspices of the Ukrainian Logistics Association(ULA) founded in 2005 as a public organization to unite efforts and coordinate actions of everybody engaged in theory and practice of logistics in Ukraine, and to integrate with the European logistics community. The ULA has become the member of ELA (European Logistics Association) since May 2008.